A website is more than a company’s pretty face on the Internet. It has to contain all valuable company information and news, comprehensive product information, interesting content, contact details, and all these while ensuring that you give a positive impression to your potential customers. That’s of paramount importance if you’re looking to generate sales leads from your website – a good design and manageability can do that and more!
Try finding a website from before 2006 and notice its poor interface, bad colour schemes and general tackiness. A Website needs to keep up with the times like everything else in your business. A badly kept website is a poor reflection of your overall business reliability and constancy. Most newly developed designs today consist of mobile elements, are more interactive in nature and have user-friendly adaptive interfaces.
Website redesign accounts for around 60% of the enquiries Cumbria IT receives, more often than not from businesses who have invested in a website, but are disappointed at the amount of sales, leads or enquiries it generates. If your website performance is poor and your website isn't giving you the best return on investment it will always be seen as an expense and never an investment.
Many times the content on your website is great. However, what it lacks often is the impact of a professionally designed website. Did you know that a recent Gartner Group study found 50% of web sales to be simply lost? The reason? Either the visitors cannot easily find the content, products, or services they're looking for, or they simply cannot be converted to leads or sales. As a result, 75%+ of website traffic are wasted due to lack of "sales-ability."
Top 10 questions to ask yourself if a website redesign is needed for your website:
1. Why do visitors currently come to my website?
2. Is my website easy to navigate and is it easy to find information?
3. Are my current website visitors being converted into sales?
4. Are competitors' websites more functional and have they recently been redesigned?
5. Does the content on my website deliver the right message?
6. Is my website a good representation of my business?
7. Does my current website instill trust and confidence in my business or brand?
8. Am I easily able to update my website?
9. Are visitors who come to my website being tracked and analysed?
10. Does my existing website make it easy for website visitors to contact me?
Other tell tale signs are:
A Fancy Flash Intro Dazzles Your Visitors
Flash was so cool about ten years ago. Now, it’s “so ten years ago.” I guarantee you that nobody’s impressed anymore when you’ve got a flash intro welcoming them to your site. People have no time for this clutter; your visitors want to access the information that they are looking for as fast as possible. In fact, a flash intro may even keep them from viewing your site. On an older browser, it takes forever for the intro to load. While they’re waiting, they’re going to be clicking the “back” button or heading somewhere else.
You’re Not Being Very Social
We now live in the world of Web 2.0 HTML5 and CS3 , and it’s all about communicating and networking. Your site isn’t a billboard or print advertisement; it should be an active part of a community. This means that you need to get out in the social networking sites and create some community. The more you let your users get involved in your site, the more they’ll stick around. You can install Facebook widgets, “Tweet This” buttons, and even user profile functions for your customers. You should at least have a comments section and have a fan page on Facebook. These social networking sites are some of the most popular places on the web, so you should be there mixing it up!
You Still Need To Go Mobile
The entire internet is now mobile and if you’re site’s not set up for it, you’ll lose customers left and right. If your site isn’t mobile-compatible, it will take forever to load on their mobile devices and it will look a real mess. Tech experts predict that mobile is the thing of the future, and the number of sales of smartphones and tablets is supporting this prediction. Get a mobile version of your site going or have a site that adapts to mobiles and tablets so you don’t get left behind.
You’re Hiring The Original Developer For Every Little Change
These days, more and more companies are using a CMS, or content management system. This is an interface that allows anyone in your staff to make changes when needed. Things happen quickly in the world of the internet, so you need to be able to make these necessary changes without having to hire a web designer again, we are still here to support you with the tricky bits though!