Project
The Dog Mom
A Bowness and Windermere dog-walking site the owner can update herself: walks, photos and reviews, without calling us for every caption.
01 · Website
Websites designed to work harder
A website built around your business, not squeezed into a template. We combine distinctive design, clear copy and solid development to turn more visits into calls, bookings and sales.
Designed and developed in Kendal for businesses across the Lake District, Cumbria, Lancashire and beyond.
- Web design
- Ecommerce
- SEO
- Copywriting
- CRO
Design
Designed around your business. Not around a theme.
People decide in a few seconds whether this looks like you. Then they look for the next step: call, enquire, book, buy. We design for that path. Type, photos, space. What they see first on a phone in the rain in Bowness, not what looked clever in a desktop mock-up.
- Custom layout and identity, not a theme with the logo swapped
- Mobile first, because that is how most of the Lakes searches
- Copy that says what you actually do, in the towns you actually serve
- Forms, WhatsApp and click-to-call where the work really comes in
FH Motorbody in Kendal has to show the finish, then get a quote. Portfolio, WhatsApp, a form, and a CRM behind it. The website brings in the enquiry; the system behind it makes sure it is followed up.
Local
A site for the search people actually type.
Fish and chips Bowness. Dog walker Windermere. B&B Ambleside. The page has to name the road, the lake, the walk from the boat, and put a number on the screen. A generic blog about “our journey” is less useful than a page answering what that customer needs right now: where you are, when you open and how to reach you.
- Service and place pages that match how people search
- Opening hours, directions and click-to-call: the actions local customers actually need
- Guest information, menus, galleries that the owner can keep true
- No booking plugin where the job is still a phone call
Rothay House is three rooms on Rothay Road. Seafarers is a takeaway opposite Beatrix Potter. The Dog Mom walks Bowness and Windermere. Different stacks. Same test: does the next job take fewer steps?
Shops
Choose, personalise and pay, with a checkout designed to keep things simple.
If it is a product, the site is a shop. Not “enquire for price” dressed up as ecommerce. Legendary Letters is a small, focused product range: pick a journey, put a child’s name on the letter, checkout. We keep that flow short so the story pages stay fast.
- Custom storefronts when the catalogue is small and specific
- WooCommerce when WordPress is already the right editor
- Baskets, shipping and payment that match how you actually fulfil
- Product copy and structured data for the searches that buy
A theme shop with forty plugins is how pages get slow and the till gets confusing. We will say if the catalogue is a brochure with a form, or a real checkout.
SEO
SEO built into your website, with results you can see for yourself.
We build the technical foundations: titles, headings, sitemap, local copy, the pages search needs to exist. You can then see how the site is doing from the same place you edit it. Keywords, technical checks, what to fix next, in plain English. You do not need to be technical.
- Structure and crawl hygiene from day one
- Copy aimed at the towns you serve, not generic “Lake District business” filler
- Tools for monitoring performance, on your own domain
Ongoing content still matters. A dashboard is not a substitute for pages worth ranking. Optional tools can also bring your SEO, content planning and social publishing into one place. See RokData.
How we work
- Brief: a call or a visit.
- Direction: you review a working version, not a slide.
- Refine: we gather your feedback, make the agreed changes and prepare everything for launch.
- Live: domain, hosting, CMS training. We stay reachable.
If you already have a site, we will say whether it needs a rebuild or a focused pass. If you do not, we start from the brief, not a template library.
Working with us
Every project is different, but you will receive a fixed written quote before work begins. No unexpected extras. Hosting and ongoing support are optional. You own the site after payment. We write content when you need it, and we work beyond the Lakes when the brief is right.
What you leave with
- A distinctive website that works beautifully on phones and laptops
- Clear copy shaped around your customers and services
- A straightforward route to call, enquire, book or buy
- An editor you can confidently use yourself
- Search-friendly structure and tools for monitoring performance
- Your choice of ongoing care or a complete handover
FAQ
Every project is different, but you will receive a fixed written quote before work begins. No unexpected extras. The brief, the number of pages, and whether you need a shop or bookings are what move the number.
You review a working version, not a slide deck. A tight brochure can be weeks. A shop, booking or a site with a lot of copy takes longer. The gate is how fast you review, not how many meetings we can sell.
We can. Many clients have the facts and need them turning into clear pages. Some already have copy. We will say what is missing before we start, so you are not stuck approving empty headings.
If the bones are sound, a focused pass on speed, mobile, copy and the next step often moves more than a rebuild. If it is a stuffed theme that fights you, we start again. We will say which, on a call.
Yes, when that is the right stack. WordPress if you want a familiar editor for day-to-day copy and photos. A white-label CMS if you want your brand on the login, rooms, bookings or a shop that is not a plugin soup. We train you before we disappear.
No. WordPress is right when you want that familiar editor. A custom PHP site is right when the job is speed, a small, focused product range, or a quote path that should not pretend to be checkout. We pick the stack for the work, not the other way round.
Technical SEO is part of the build: titles, structure, sitemap, local copy, and tools for monitoring performance on the project site. Ongoing content and links can still be planned.
Yes. We can look after domain, hosting, SSL, backups and small updates. If you already have hosting that is fine, we will say if it is up to the job. You can also take a complete handover and run it yourself.
You do. The site, the domain if we registered it for you, and the content. We do not lock the work behind a platform you cannot leave.
Yes. The studio is in Kendal. We work with businesses across Cumbria, Lancashire and further afield. A call or a visit is enough to start; not every project needs to be down the road.